At Noble, we strongly believe that video has the potential to humanize your brand, educate your customers, and showcase your products in a compelling way. It's not just about featuring one excellent animated explainer video on your website homepage. Video marketing is an ongoing strategy that requires consistent effort.
Our video production company can collaborate with you to create and execute a comprehensive video marketing plan.
A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.
An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your video efforts.
Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.
Unlike traditional advertisements, branded videos don’t sell anything, in fact, most of this content doesn’t even mention the brand at all. Instead, branded video content helps humanize your business by connecting to viewers emotionally and strengthening your brand voic
Social media videos are powerful tools used to communicate your product or brand to your audience and drive engagement over a short window of time. Designed specifically for social media platforms, they’re formatted and optimized for mobile and web viewing—often starting with a snappy hook that draws viewers in to combat short attention spans.
Social media videos have a variety of different purposes. Depending on what audience you’re looking to target, social media videos can be used to build awareness, as a call to action, to educate your audience… the list goes on. And with social videos generating 1200% more shares than text and image content combined, creating video for social media has quickly become an essential part of any marketing strategy
An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.
The key to a solid explainer video is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
Customer testimonial videos (a.k.a. customer story videos or case study videos) are a way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service. Customer stories typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business.
The most valuable part of a customer testimonial video is getting your clients to vocalize the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots (known in the biz as b-roll) of your customer using your product or service in their own environment
We view a business video series as a collection of informative videos created with the same end goal in mind. Traditionally three or more videos, they’re designed to have a universal appeal to customers and non-customers alike.
We live to tell our clients’ stories—and we especially love the storytelling opportunities that a business video series can provide. It’s a chance to push beyond strictly selling a product or service. A business video series offers a unique opportunity to connect with a wider audience, help them better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.
A company testimonial (or company story) video (a.k.a about us video or mission video) tells the story of your company, mission, and values. They can be a great tool for connecting with customers, sharing your passion, and humanize your brand. Company story videos often feature team members talking testimonial-style about what they do and why they do it.
One of the most common reasons companies decide to create a company story video is to show off the personalities that make up their team along with the mission and values behind them. Though testimonial videos often get a bad wrap for just being “talking heads,” they can help visitors learn about who’s working behind the scenes to make things possible. Again, it’s all about making a human connection with your customer.
Every business should have video as part of their marketing plan.