Central Coast Now!

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Valerie Mercado is not only like our very own tour guide here on the Central Coast but also a media powerhouse. Her live videos and pictures from local eateries, breweries, wineries, and events are highly entertaining to watch on social media. 

She's also a huge supporter of small businesses in the community and often interviews locals to help them share their stories. With multiple channels at her disposal, she can help you get the word out about your business.

Valerie has over a decade of experience in front of the camera, having aired her own locally produced TV channels for more than ten years. Now, she has transitioned to digital platforms but continues to make public access channel appearances in surrounding communities to support the Central Coast. Her loyal following on Facebook and Instagram provides her with a significant digital platform to promote the businesses that she showcases.

When she's not in front of the camera, Valerie is often found behind it, directing her own productions. Noble Productions creates and films all the content associated with Central Coast Now and Everything Central Coast and serves as the marketing arm that helps fund the show.